Collection: About Us

Ariana & Co Diamonds & Watches is a family-owned jewelry brand with flagship locations in Biloxi, Mississippi, and Tuscaloosa, Alabama. The store offers a curated selection of fine jewelry and luxury watches, with a strong emphasis on bridal and custom jewelry.

From engagement rings to wedding bands, Ariana & Co Diamonds & Watches specializes in custom, one-of-a-kind designs crafted to reflect each couple’s story. Every piece is created with exceptional attention to detail, quality, and timeless elegance—designed to be cherished for a lifetime and passed on for generations.

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Customer Reviews

See what our customers are saying

4.9

Based on 150 reviews

Sarah Johnson

2 weeks ago

Absolutely love this store! The quality of the products is outstanding and the customer service is exceptional. Highly recommend!

Michael Chen

1 month ago

Fast shipping and great prices. The product exceeded my expectations. Will definitely shop here again!

Emily Rodriguez

3 weeks ago

Best shopping experience I've had online. The attention to detail is impressive and the packaging was beautiful.

Hope Hatfield

4 months ago

The staff is very friendly, patient and easy to work with. I felt so comfortable shopping at Ariana & Co

Debbie Hergert

1 month ago

My husband just purchased the most beautiful and amazing tennis bracelet from this jewelry store. The sales associate was extremely helpful and courteous. Highly recommend!

Stephanie Tiller

3 Months Ago

When I tell you this company is amazing , that is an understatement. I just got my ring paid off , which is absolutely gorgeous , but they have been so professional,sweet,understanding etc. more businesses in general should be like this and I would be coming back without question . Wonderful family and wonderful company 🖤🖤